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SIX BEST SEO PRACTICES FOR START-UPS

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Coming up with a business plan for a start-up can be both fun and overwhelmingly challenging. There are multiple things that should be kept in mind while building a start-up, such as proper development and positioning of the product, a solid marketing strategy, and a proper understanding of the market.

However, most start-ups don’t realize the importance of having a solid and functional SEO strategy in place. A start-up that considers SEO to be an essential aspect of its marketing strategy is more likely to be successful and achieve cohesive results than one neglecting the importance of SEO.

But where do you start? We have prepared an effective guide for you that discusses the six best SEO practices and how to implement them:

  •       Define your goals: As a start-up, you should be clear about what exactly you want to achieve through your marketing efforts. This majorly depends on the nature of the business and the revenue you wish to generate. What is it that you want to optimize? Is it the website views, bounce rate, or average time spent on your website? Set clear and reasonable goals and pin them in your head! Once you are clear about your goals, you can focus on building a solid SEO strategy with the help of an SEO expert in Melbourne.
  •       Have a budget allocated to SEO: What most start-ups fail to do is to allocate a proper budget for their SEO requirements. The average SEO budget for a start-up is $1000; however, if you are a small start-up, you don’t necessarily have to invest $1000; instead, you should focus on investing your limited resources in creating the most high-impact opportunities.
  •       Strong foundation is important: You must address your SEO requirements right at the development stage of your website. If you properly implement it at the beginning, it becomes easier to accelerate the growth of your website for a long time. Many start-ups out there do not pay attention to the importance of having a fully functional website, resulting in an unoptimized website with poor e-commerce capabilities, hundreds of technical bugs, and infuriated clients. Hiring professional developers and SEO experts who can help you devise a good and operational website with technical SEO in place is essential.
  •       Ensure your website is mobile-friendly: Since 2019, Google has preferred mobile-first indexing and ranks websites with a functional mobile version higher. In today’s time, when everyone is busy and looking for faster ways to get content if your website is not mobile-friendly, you will lose your users’ attention pretty rapidly.
  •       Research what your competitors are doing: Doing extensive competitive research is important to know and understand what start-ups like you are doing to level up their SEO game plan. This way, you can identify what SEO strategies and tactics are working for your competitors and which you can replicate. Tools like Ubersuggest and Alexa will help you find your competitors and what keywords they are including in their content strategy for an effective on-page SEO.
  •       Right use of keywords: One way to find the right keywords is to conduct keyword research. If you have the right keywords on your web pages, you will not have to worry about optimizing your website every two days. The right keywords attract the right traffic to your website and accelerate lead generation. If you are a start-up with a niche product, you should focus your efforts on finding the keywords and long-tail phrases that resonate with your product. Identify your target audience and build a content marketing plan tailored to these people’s needs and pain points.  
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